Define core brand elements, including logo, color palette, typography, and visual style guidelines.

Establish brand voice, tone, and messaging guidelines to maintain consistency across all communication channels.

Create brand persona and positioning statements to articulate the brand's unique identity and value proposition.

Develop brand architecture and hierarchy to guide brand extension and sub-branding initiatives.

Document brand guidelines in a comprehensive brand style guide or manual for internal and external use.

Provide training and support to ensure consistent brand implementation and adherence to brand guidelines.